It's the saddest news in the world.
Why has the one thing I truly loved been taken away from me? I deserve this? Everything's different now.
I can't wait to open my next case of Creemore and have a shiny new shirt depicting a moose, beaver or camel toe with some contrived Canadiana slogan jump out at me.
Or perhaps a string of patio lanterns will be crammed in there.
Well, maybe we'll now see what everyone has secretly been wanting from Creemore: Urbock Lite.