Sellout II

Someone needed to translate the marketspeak on this issue to clear things up so I'll take a crack.

"It's a very nicely robust, full-flavoured, well-balance beer," Peter Amirault, senior vice-president of business development for Molson Canada, said in a telephone interview.

translation: "It doesn't taste like yellow water...yet"

"The company is very successful because it has a brand that has shown growth every year."

translation: "Clearly they were fucked financially otherwise why would they whore themselves to us, but I just want to say something to make you think otherwise."

"Creemore is rounding up Molson's brand portfolio and will strongly position us in the domestic super-premium segment, becoming an engine for growth and allowing us to continue to provide beer drinkers with quality products that meet their various preferences, as well as drinking occasions," Kevin Boyce, CEO of Molson Canada, added in a release.

translation: "I've already sold my soul several times this week so I may as well just read something straight from last year's annual report. As well I would just like to take this opportunity to say super-premium."

"Molson's intention is for Creemore to continue operating as a distinct organization benefiting from its own people, knowledge, recipes and marketing methods."

translation: "Relax, obviously we can't fire everyone today."

"Molson understands and appreciates what is special about the Creemore brand and this makes them a great purchaser for the company," Creemore Springs Brewery chairman Bill Wilder said.

translation: "I'd like to lay the groundwork now and promise to act surprised when they gut everything unique about this place."

"Quebecers don't like to drink the same beer as people in Ontario or English Canada."

translation: "I have no idea what to say but I need to say something so I'll state a useless truth no one could possibly bother to argue about. I was going to say that Quebecers don't like to speak the same language as people in Ontario or English Canada but that seemed more transparent and less relevant to the topic at hand."